SaaS Growth Resources

A curated library of proven frameworks, templates, emerging growth trends, SaaS benchmarks and our swipe file with tons of growth tactics. No fluff or sales pitches. Just quality insights.
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Comparable Operational Metrics for Product-led Growth

A database of detailed comparable operational metrics (e.g. conversion rates, CTRs, open rates, CACs) from leading product-led SaaS businesses like Slack, Typeform, Zapier, Evernote, Expensify and more.
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Frameworks & Templates

We recommend these proven methodologies at every business we advise.
User Research

Jobs To Be Done

Popularized by Harvard's Clayton Christensen, we use this framework to understand customers by focusing on the jobs they are trying to get done when they buy a product.
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business model

Four Fits Framework

Developed by Brian Balfour, this framework helps us define the four key elements of the business model (market, product, channel and model) and ensure they stay aligned.
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User engagement

Hooked

We use Nir Eyal's Hooked methodology to increase user engagement by designing experiences that form habits.
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Communication

Story Brand

Based on Donald Miller's work, this seven step message development template helps us communicate with customers.
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Word of mouth

Contagious

Developed by Wharton's Jonah Berger, the STEPPS framework helps us optimize organic growth through word of mouth.
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execution

Lean Startup

We use Steve Blank & Eric Ries' Lean Startup framework to rapidly test assumptions and iterate based on market feedback.
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SaaS Benchmarks

Use these benchmarks to compare results, identify areas for improvement and set goals.
2019 - Openview partners

Expansion SaaS Benchmarks

Based on responses from 500+ SaaS businesses, this report helps operators compare themselves against peers on key metrics (e.g. growth rate).
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2019 - Keybanc capital markets

Private SaaS Survey

Now in it's tenth edition, this report provides some of the best financial benchmarks based on responses from 400+ private SaaS businesses.
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2019 - Keybanc Capital Markets

SaaS Retention Benchmarks

Using data from public SaaS companies, this report provides 100+ comparable retention and renewal rates.  
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2019 - Redpoint Ventures

Free Trial Survey

This survey provides key benchmarks based on responses from 500+ SaaS businesses that offer free trials.
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Eliron's Swipe File

Every time we spot something useful, we add it to our swipe file. Emails, ads, landing pages and more. Hello, inspiration!
2020 - AVODOCS
Startup Legal Document Templates - Privacy Policy, Terms of Use, NDA & More
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2020 - Palettelist
Brand Color Palettes - Easy Color Stylesheet Generator
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2019 - saaspages
900+ SaaS Landing Pages - Algolia, Hubspot, Invision & More
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2019 - webframe
800+ Beautiful Web App Designs - Login, Settings, Payment, Invite Pages & More
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2019 - Techstars
Entrepreneur's Toolkit - 15 Video Guides & Templates
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2019 - reallygoodemails
4700+ Email Designs - Unsubscribe, Thank You, Feedback, Referral Emails & More
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2019 - YCombinator
Startup School Lectures - 20 Lectures From YCombinator's Partners
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2018 - First Round review
Measuring & Optimizing for Product-Market Fit - Superhuman's Approach
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2018 - Andrew chen
Power User Curve - Understanding Your Most Engaged Users
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2018 - Proof
165 Facebook Ads - Betterment, Intercom, Buffer, Mixpanel & More
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2017 - Appcues
99 Examples of Onboarding, Feature Announcement, Upsell & NPS Survey Flows
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2016 - Masters of scale
Handcrafting User Experience - AirBnB's Approach
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